Adidas Sales Decelerate as Nike Grabs Market Share

We continue to see slowing sales for Adidas as EU retail and wholesale channels continue to report marginally negative and declining LFL sales while US retail and wholesale channels report positive but decelerating LFL's at the mid-single-digit percentage range. 


Key insights from our research this month include:


  • Continued global LFL sales deceleration across Adidas products

  • Incremental promotional activity dragging down gross margins

  • New collections seeing weaker wholesale allocations & missing targets

  • Nike continues to steal market share from Adidas in the US

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